Spazio Di Paolo is an Italian creative agency specialized in communication for the international food and beverage market. "Confronto" comes from the encounter between Amedeo De Luca and Ralph Falbo, an american wine connoisseur. It represents the Old World traditions (Italy) combined with the New-World dimension (The US); two different wine cultures which meet in Collefrisio giving life to this unrivaled wine. Two prestigious vines have been selected to realize this project: Montepulciano d’Abruzzo, one of the best-selling Italian wine in the world, and Primitivo known as “Zinfandel”, one of the most widely planted red grape varieties in North America.